BIO OF BARB
When asked what her "passion" is, she always says... kids. When asked what her talent is, she always says... creativity, organization, communication, and writing. And ends with the same statement all the time... "Love it, love it, love it!"
Definitely a "late bloomer", after raising her family, Barb started working with a large national electronics firm and quickly moved to being the right-hand of the president of the company, Paul Ginther.
Only a short time later they decided they would partner up and start their own business, a Sales and Marketing Company that would use the talents of both of them.
The goal was not to manage people but to do what they loved to do with the people they loved to do business with. So she moved from right-hand to partner.
Her talents were quickly used to aid in writing of newspaper ads, radio scripts, brochures, business plans and much more. She set up the organization's sales procedures and organization plus worked with clients on local and national advertising campaigns.
"It's probably the most rewarding and self-satisfying job there is. Probably because I have such a great boss....ME!" , she states.
She believes that we all have different roles to play in life and that we are responsible to do the best we can at each one. Whether it's family, business, or personal, people are watching and learning from us.
When asked what her favorite role is she quickly answered.... "I love work and I love dealing with people but, hands down, its Grandma."
BIO OF PAUL
"When we started this business, I put two and two together and realized that everyone I worked with, all of the companies I consult with are asking for the exact same thing... SALES!"
With Paul's experience and his love of customers, he's a natural at helping small/medium sized businesses craft their own brand and isolate themselves from the competition.
Paul is CEO of West 7th Street Sales and Marketing. He has served as a consultant to major manufacturers on new product development and created "Street Smart" tactics for Ad agencies. He has consulted with numerous small businesses to differentiate in an ever increasingly competitive marketplace. Paul has extensive experience in the areas of marketing, communications and advertising. Clients and friends alike, refer to him as "Reverend Retail".
As President of a major consumer electronics retailer with 60 stores in the Midwest, Paul was known throughout the industry for unique marketing programs.
Paul started to serve customers at Jos. Schlitz Brewery.
"My Dad thought this was the perfect place to start when I was in my early twenties. He told me it would be a lot smarter for me to work the other side of the counter and serve customers. Dad would be proud, I'm still on the other side of the counter, though I do enjoy a beer occasionally".
Paul's message is simple... be passionate about your customers. "If you're passionate about people, if you're passionate about life, if you're passionate about what you do... you stand for something... you stand out."