Screen Kleen - Dealer Tip Sheet
"Customers should know why they must clean their computer screens, TV screens, CDs and DVDs."
"Screens are now made of Polycarbonate." 90% of the computers and TV's sold in 2006 and thereafter, will incorporate polycarbonate screens. The good news is polycarbonate doesn&'t break easily... the bad news is, these screens oxidize, get cloudy, cause eye strain and eventually crack.
"Oxidation is a slow process unless a customer chooses to speed it up." The best way to make sure customers aren&'t harming their screens, CDs and DVDs is to get the dust cloth and bottle of window cleaner OUT OF THEIR HANDS... and the best way to do that is to replace it with SCREEN KLEEN and our double density micro fiber cloth.
"Screens are dust magnets." The second leading cause of oxidation is airborne dust particles. Dust particles are very visible on a computer screen because all computer screens have one thing in common. As long as a computer is on, electric current passes through the screen and builds up static charge. This static charge attracts airborne dust to the screen. Even when it's turned off, the static charge is transferred to the dust particles and the screen becomes a virtual"Dust Magnet."
"Turn off your Screen and you can see the dust and fingerprints." The problem with dust on a computer or TV screen, besides obscuring your picture, is that much of the dust contains harmful chemicals that cause polycarbonate to oxidize. These chemicals originate from household cleaning agents such as ammonia or butylcell solve, which is used to clean carpets.
"CD's and DVDs are also made of polycarbonate." Because DVDs and CDs are handled extensively by customers, they invariably end up with a layer of high-acidity and dirt caused by finger prints and the environment they find themselves in. This is a major cause of "skipping". CDs and DVDs will actually loose their embedded signal when left in an automobile for an extended period of time. Exposure to high acidity causes the polycarbonate CD to delaminate. The industry's term for this kind of delamination is "Laser Rot".
"This year over 60% of all new screens will incorporate an anti-glare screen."
"The wrong cloth, literally wipes away most anti-glare treatments." Using a cloth with a high-abrasion factor can literally destroy an antiglare screen. Most micro-fiber cloths being sold to clean screens are too abrasive for Anti-Glare screens. Screen Kleen makes the only micro-fiber cloth tested and approved for sensitive optic coatings by Colt Laboratories. Colt tests lens cleaning products for optical giants like Nikon and Zeiss. Tests performed on our double density micro fiber cloth indicated a .02% abrasion factor... meaning abrasion was virtually eliminated. The average micro fiber cloth tested at .15%.
"Screen Kleen is the only cleaner tested and approved as SAFE for use by Service Dealers." Ask an electronic service dealer what he uses and, better yet, what he recommends to clean screens, CDs and DVDs. If he's a member of NESDA (National Electronics Service Dealers Assn.) he&'ll tell you that Screen Kleen was invented at NESDA's request and until then there was nothing!
"Put your name and logo on the bottle and it becomes an Ad for you in your customer's home." When a customer purchases Screen Kleen with your name and brand on it, they are literally paying you to put your name in their home. Screen Kleen is the choice of many computer and audio/video specialty retailers in the U.S.
"Teach customers how to keep their screens clean, and their DVDs and CDs safe and skip free."
"When sales people become teachers, their credibility soars."
